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The Bigger the Brain, the Gianter the Smarties

August 3, 2011 by Lance Heiskell Leave a Comment

Giant SmartiesOh blessed Dextrose. Giant sugar spike for only 39 cents. Spotted at Central Market.

Ate one of those Giant Smarties I posted this afternoon. Primary ingredient is Dextrose – Geek tagline would be “Smarties–Odd Name for Such a Simple Sugar”

To attract the Twilight Sage sparkle vampire crowd – I’d rename Smarties to a more appropriate biological term – “Blood Sugar”

To attract Biology geeks, I’d rename Smarties to H-(C=O)-(CHOH)5-H

Filed Under: Found, Hey, Nice Package

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


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This is my outlet for constructive criticism on all things marketing.

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Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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