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if it was easy, it wouldn’t be any fun

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March 3, 2013 by Lance Heiskell Leave a Comment

Kitten Godzilla

Let there be no indignity.Get a pencil and write all that has been weighing on your mind--all that crap that keeps you from where you want to be onto a piece of paper. Fold that paper in half, then fold again, and again and again until the creases make it impossible to fold.  Take another piece of paper and write how you want to feel and what you want to accomplish.Now … [Read more...]

Chance, Luck, Opportunity, Risk, Habit.

January 10, 2013 by Lance Heiskell Leave a Comment

I got this fortune while visiting Columbus, Ohio right before Christmas. "You will stumble into the Happiness of your Life."That was a comforting fortune for most, I almost got duped by it - I've been duped by it before. It's a nice sentiment - but it implies that you don't have to put much effort towards life. Poof! Happiness!It doesn't work that way. Luck isn't easy. … [Read more...]

Mmmmm…bacon. Cautionary Bacon.

January 6, 2013 by Lance Heiskell Leave a Comment

The more you know. And knowing is half the battle.  (via Snakes & Lattes) … [Read more...]

Two new shows on Discovery Channel – Prawn Stars and Crustacean Chopper

June 25, 2012 by Lance Heiskell Leave a Comment

Saturdays at 9pm following an all new Deadliest Catch!(Source)  … [Read more...]

I will predict the future. Shoulder pads will make a glorious retro comeback

April 18, 2012 by Lance Heiskell Leave a Comment

I predict the movie "Heathers" will be remade -financed by retailer Forever 21 so they will lead the shoulder pad jacket comeback.Believe it.It's only a matter time. … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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