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Practice Makes Awesome

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if it was easy, it wouldn’t be any fun

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Tony Stark has a Scouter? What are Iron Man’s Power Levels? The Z Fighter Avenger? Vegeta Looks Pissed.

October 24, 2012 by Lance Heiskell Leave a Comment

I saw this image in the gallery section of the new Iron Man 3 movie site. Very similar to the Google Glasses. I wonder if Vegeta has filed patent or trademark infringement on Tony Stark, Stark Industries and/or Google.  Hmmm...Vegeta looks none too pleased. … [Read more...]

Those Necomimi brain wave cat ears you saw at cons all this year? On the Today Show.

October 16, 2012 by Lance Heiskell Leave a Comment

I took a week-long stay-cation last week. While at home flipping through the TV,  I see something familiar. Huh.  Those Necomimi brain wave sensing cat ears that sell for over $100 that were at ever anime convention this year were gawked at by Katie Lee and Hoda. … [Read more...]

This is why America is buying bigger pants this year.

September 15, 2012 by Lance Heiskell Leave a Comment

Lucky Charms Cereal Bar.Is it living in the Dallas/Fort Worth area that we get all the test market products or are these types of products available nationwide?Every time I go to a grocery store I find stuff like this. … [Read more...]

Vegeta’s Shocking Scouter Power Level Discovery – An AC360 Exclusive

September 9, 2012 by Lance Heiskell Leave a Comment

Cause Anderson Cooper is the truth. Does this mean that Vegeta's shoulder pads are now in vogue? … [Read more...]

Two new shows on Discovery Channel – Prawn Stars and Crustacean Chopper

June 25, 2012 by Lance Heiskell Leave a Comment

Saturdays at 9pm following an all new Deadliest Catch!(Source)  … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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© Established 2012 by Lance Heiskell · Practice Makes Awesome · Powered by thoughts