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Chicken and Waffles? Try Chicken IN Waffles – Kitchen Experiment Time

January 25, 2013 by Lance Heiskell Leave a Comment

I've had several friends talk about places that serve chicken and waffles. I was going to try to make this at home, but I didn't have eggs or flour for frying up the chicken. So...Improvise! Instead of fried chicken on top of a waffle, I decided to grill the chicken and put it IN the waffle - as part of the batter. I also had some garlic cloves so I minced some garlic and added … [Read more...]

Ore wa Jack Bauer! CalorieMate’s Bestest Friend

May 5, 2011 by Lance Heiskell Leave a Comment

"Pssst! Jack Bauer knows we use CalorieMate! Let's get the FUCK out of here!"I took this picture when I was in a Tokyo subway station about 6 years ago. I finally got to see in person the international ads that actors do for other countries. Seems bit creepy that Jack Bauer is doing surveillance on school kids and their energy bars.By the power of the YouTubes … [Read more...]

All My Favorite Magazines Have Gone Away.

April 4, 2011 by Lance Heiskell Leave a Comment

There used to be smart, hip mags that catered to Gen X cause it was the 90's. I mean come on, Details in the early 90's was the fucking zenith.Then came April 1997 with the first issue of Maxim hitting the US shores. I remember this cause I managed the magazine section of a Hastings in college. Maxim started the era of hot babe on cover mags. Didn't matter if your magazine … [Read more...]

Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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