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Why I Love Fan Conventions and Why They Matter

August 15, 2011 by Lance Heiskell Leave a Comment

Today I'll be talking about anime fan culture and why we've experienced a growth in recent years. In the early 2000s, I cringed when Kevin Smith would go on Leno and show what he filmed at San Diego Comic-Con. Kevin would find the craziest people to interview on film to get a laugh on Leno - and a furthering of the stereotype of fandom cons. Similar to that while attending a … [Read more...]

When Enormous Forces Use Cunning Knowledge In Nominal Grades Right Until Life Ends.

May 17, 2011 by Lance Heiskell Leave a Comment

I am always fascinated on how bands choose their names.If I had a band, I would name the band in three ways:Method #1 Band name with one word -BUT, that word would have to be at least 4 syllables long.Method #2 A long-ass meaningless phrase to name the band like:"Time trails on a path that was never there" "Euphemism is another form of holding back the … [Read more...]

Ore wa Jack Bauer! CalorieMate’s Bestest Friend

May 5, 2011 by Lance Heiskell Leave a Comment

"Pssst! Jack Bauer knows we use CalorieMate! Let's get the FUCK out of here!"I took this picture when I was in a Tokyo subway station about 6 years ago. I finally got to see in person the international ads that actors do for other countries. Seems bit creepy that Jack Bauer is doing surveillance on school kids and their energy bars.By the power of the YouTubes … [Read more...]

I Found Bigfoot at Wal-mart. Why am I Not Surprised.

April 22, 2011 by Lance Heiskell Leave a Comment

Neo, you take the blue stick, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red stick, you stay in wonderland and I show you how deep the rabbit hole goes. … [Read more...]

Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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