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if it was easy, it wouldn’t be any fun

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Experience more, risk more, do life more.

December 31, 2012 by Lance Heiskell Leave a Comment

I don't have the TV on but let me guess what's on... NYE celebration - most likely NYE NYC Times Square.Clean cut host - male. All female correspondents talking to Times Square party goers -both giving generic question and answers.Cut to - trendy Top 40 song performance, ode to NYE, sponsorship portion of a major movie coming up - most likely a movie star with banter … [Read more...]

Why I Love Fan Conventions and Why They Matter

August 15, 2011 by Lance Heiskell Leave a Comment

Today I'll be talking about anime fan culture and why we've experienced a growth in recent years. In the early 2000s, I cringed when Kevin Smith would go on Leno and show what he filmed at San Diego Comic-Con. Kevin would find the craziest people to interview on film to get a laugh on Leno - and a furthering of the stereotype of fandom cons. Similar to that while attending a … [Read more...]

Mustard Sandwich. Wanna Trade?

May 22, 2011 by Lance Heiskell Leave a Comment

In Junior High, my Dad would sometimes make the sack lunches.He made the sandwiches he liked - which would be a bologna sandwich with Grey Poupon mustard and tomatoes. I couldn't see the tomatoes because there was a layer of black pepper covering them.Before you ask, no. No one would trade lunches with me. … [Read more...]

When Enormous Forces Use Cunning Knowledge In Nominal Grades Right Until Life Ends.

May 17, 2011 by Lance Heiskell Leave a Comment

I am always fascinated on how bands choose their names.If I had a band, I would name the band in three ways:Method #1 Band name with one word -BUT, that word would have to be at least 4 syllables long.Method #2 A long-ass meaningless phrase to name the band like:"Time trails on a path that was never there" "Euphemism is another form of holding back the … [Read more...]

The Start of Something Old

April 3, 2011 by Lance Heiskell Leave a Comment

I've had a web site since college in 95. It was primarily a collection of comic strip clip art and wav files from the cartoon The Tick and the sci-fi series Babylon 5.  Then I had a Geocities page. Then a Tripod page.  I've tried LiveJournal 3 times with one of the times having a paid account.When Myspace came along, that was my blog. Then Myspace went to shit. Hello … [Read more...]

Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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