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December 31, 2012 by Lance Heiskell Leave a Comment

star-trek-make-it-soI don’t have the TV on but let me guess what’s on…
NYE celebration – most likely NYE NYC Times Square.

Clean cut host – male. All female correspondents talking to Times Square party goers -both giving generic question and answers.

Cut to – trendy Top 40 song performance, ode to NYE, sponsorship portion of a major movie coming up – most likely a movie star with banter with host.

Next – top trending YouTube sensation does the “dance monkey dance” performance so people can revel in the awesome kitsch factor.

Goofy 2013 glasses.

Cut to – other trendy Top 40 performance but not as cool as the first one.

John Lennon “Imagine” song.

Countdown.

Camera span of crowd.

Celebration music and confetti. …cue ending credits.
Did I get it?

I have a plan for 2013.

It’s 60% of what I needed to get done from 2012 but I’m glad I did that 40% instead of nothing.

Experience more, risk more, do life more. Also – observe the Holstee Manifesto. Everyone should buy a copy. I have two – both framed. One is in my office and one is in my living room

2013 -Fuckin do it. Stop your moaning & procrastination. It’s now or never. Choose now. Fuck shit up and change for the better.

Make it last

Filed Under: Feature, Thoughts Tagged With: NYE

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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