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Caught in a Reverse Meme

April 10, 2011 by Lance Heiskell Leave a Comment

There are so many memes being shared that you can't keep up with them. Case in point, the talking twin babies video. I got introduced to it through Neatorama with a Funny or Die remix staring The Shield's Michael Chiklis and comedian Patton Oswalt. I cracked up. I didn't realize that they were riffing from the original babies video. I think the remix is better than the … [Read more...]

All My Favorite Magazines Have Gone Away.

April 4, 2011 by Lance Heiskell Leave a Comment

There used to be smart, hip mags that catered to Gen X cause it was the 90's. I mean come on, Details in the early 90's was the fucking zenith.Then came April 1997 with the first issue of Maxim hitting the US shores. I remember this cause I managed the magazine section of a Hastings in college. Maxim started the era of hot babe on cover mags. Didn't matter if your magazine … [Read more...]

When 40 Cents Becomes an Unsubsribe Email Hassle.

April 3, 2011 by Lance Heiskell Leave a Comment

(basically how easy opt-in advertising can be and how difficult it can be to finally opt-out)I use coupons - got the habit from my Mom and the fact that she paid me 1 penny for each coupon I cut out of the circular and 1 penny for circling the expiration date.I rarely buy a Sunday paper these days, so I find coupons online. I look for sites of products I use. I got … [Read more...]

The Start of Something Old

April 3, 2011 by Lance Heiskell Leave a Comment

I've had a web site since college in 95. It was primarily a collection of comic strip clip art and wav files from the cartoon The Tick and the sci-fi series Babylon 5.  Then I had a Geocities page. Then a Tripod page.  I've tried LiveJournal 3 times with one of the times having a paid account.When Myspace came along, that was my blog. Then Myspace went to shit. Hello … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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