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if it was easy, it wouldn’t be any fun

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Summer Camp 1s and 0s

May 5, 2011 by Lance Heiskell Leave a Comment

Going through old photos from that one summer tech camp I went to in '85. The town I grew up in had very progressive stance on positronic/sapien relations.I still keep in touch by sending IR messages to 01100100 01100001 01110110 01100101 (or Dave if you don't speak binary).Great guy; he got a job at IBM and loves working there. … [Read more...]

UPS Jr.

May 5, 2011 by Lance Heiskell Leave a Comment

Working right behind his proud Papa delivering packages. Such a good boy. … [Read more...]

Ore wa Jack Bauer! CalorieMate’s Bestest Friend

May 5, 2011 by Lance Heiskell Leave a Comment

"Pssst! Jack Bauer knows we use CalorieMate! Let's get the FUCK out of here!"I took this picture when I was in a Tokyo subway station about 6 years ago. I finally got to see in person the international ads that actors do for other countries. Seems bit creepy that Jack Bauer is doing surveillance on school kids and their energy bars.By the power of the YouTubes … [Read more...]

I Found Bigfoot at Wal-mart. Why am I Not Surprised.

April 22, 2011 by Lance Heiskell Leave a Comment

Neo, you take the blue stick, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red stick, you stay in wonderland and I show you how deep the rabbit hole goes. … [Read more...]

Study Cat…Knows…

April 15, 2011 by Lance Heiskell Leave a Comment

Study Cat probes the caverns of the interwebs to decipher the forces of human emotion in an individual that influence thought, behavior and personality. Just one more link closer to enlightenment... … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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