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if it was easy, it wouldn’t be any fun

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Mmmmm…bacon. Cautionary Bacon.

January 6, 2013 by Lance Heiskell Leave a Comment

The more you know. And knowing is half the battle.  (via Snakes & Lattes) … [Read more...]

Polica – Wandering Star – More awesome modern lounge music. The best music background for lazy Saturdays.

January 6, 2013 by Lance Heiskell Leave a Comment

america-fuck-yeah-frank-cho

I love finding live performances on YouTube. … [Read more...]

Experience more, risk more, do life more.

December 31, 2012 by Lance Heiskell Leave a Comment

I don't have the TV on but let me guess what's on... NYE celebration - most likely NYE NYC Times Square.Clean cut host - male. All female correspondents talking to Times Square party goers -both giving generic question and answers.Cut to - trendy Top 40 song performance, ode to NYE, sponsorship portion of a major movie coming up - most likely a movie star with banter … [Read more...]

Dear Internet: The Perfect Hipster Holiday Drink

November 4, 2012 by Lance Heiskell Leave a Comment

Dear Internet,What is the perfect hipster holiday drink?Thanks,Lance________Dear Lance,For only $13.99 you can get 32oz bottle of Festivus Chai Tea at Whole Foods. It's microbrewed with pure joy.   … [Read more...]

Dear Internet: Mobile Gaming App Clone of Popular Board Game Clones Its Own Board Game

November 4, 2012 by Lance Heiskell Leave a Comment

Dear Internet:I play a popular letter tile game with my friends. We challenge each other to make words. I really like it but I want a home version I can play offline. Like a game with a board and physical tiles with the one letter on each time - like the game app. Is that possible?Thanks,Lance____________________________________- Dear Lance:Why yes. Yes it … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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© Established 2012 by Lance Heiskell · Practice Makes Awesome · Powered by thoughts