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Chicken and Waffles? Try Chicken IN Waffles – Kitchen Experiment Time

January 25, 2013 by Lance Heiskell Leave a Comment

I've had several friends talk about places that serve chicken and waffles. I was going to try to make this at home, but I didn't have eggs or flour for frying up the chicken. So...Improvise! Instead of fried chicken on top of a waffle, I decided to grill the chicken and put it IN the waffle - as part of the batter. I also had some garlic cloves so I minced some garlic and added … [Read more...]

To The Artist, Material is Material.

January 17, 2013 by Lance Heiskell Leave a Comment

5 museums in the northeast have permanent exhibits showcasing my cat hair art sculptures.Got started doing commissioned artisanal sculptures with traditional materials. Then one day a patron asked for something...unusualA true artist uses what materials are available. It was Spring and my cat what hella shedding.Mother of innovation - Cat hair sculptures was … [Read more...]

Hickory Smoked What? …From a Cup! Dr. Tran In Real Life

January 13, 2013 by Lance Heiskell Leave a Comment

I love taking pictures of weird odd packages in supermarkets.I can't help it.When I saw these hickory smoked pickles, all I could think about was Dr Tran. I was almost temped to buy them just to keep the plastic cup packaging. Then I decided to pass cause I though about how these pickles would taste.If you haven't watched Dr Tran...do you live under a rock? For … [Read more...]

Rediscovering Bands – Metric

January 11, 2013 by Lance Heiskell Leave a Comment

I had a Rhapsody subscription in 2005 and Metric was one of those bands that I found and liked a lot. Then, I stopped using the service and totally forgot about the band.  Cut to, Scott Pilgrim Vs The World and the song Black Sheep for the movie.That was Metric. Love the song and ever since I've been doing a deep dive and buying every album and checking out live performances … [Read more...]

Chance, Luck, Opportunity, Risk, Habit.

January 10, 2013 by Lance Heiskell Leave a Comment

I got this fortune while visiting Columbus, Ohio right before Christmas. "You will stumble into the Happiness of your Life."That was a comforting fortune for most, I almost got duped by it - I've been duped by it before. It's a nice sentiment - but it implies that you don't have to put much effort towards life. Poof! Happiness!It doesn't work that way. Luck isn't easy. … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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