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Action News! NEWS! NEWS!

May 22, 2011 by Lance Heiskell Leave a Comment

HERE WE GO PEOPLE! LOOK ALIVE. LET'S COUNTDOWN.Action? Check! 80's Van? Check! Criminal court coverage? Check! Microphone with station logo? Check! Mega perms? Check! Clip boards? Check! 3 alarm fire footage? Check! Weather radar? Check! Kick ass news? Check! Check! Check!ALL RIGHT GANG. ROLL … [Read more...]

Dear Internet: Request #1 – Useless Products

May 22, 2011 by Lance Heiskell Leave a Comment

Dear Internet,Could you please show me the most useless product I could purchase online tonight?Thanks, Lance ___________________ Dear Lance,Of course. Here you go.Sincerely, The Internet … [Read more...]

Mustard Sandwich. Wanna Trade?

May 22, 2011 by Lance Heiskell Leave a Comment

In Junior High, my Dad would sometimes make the sack lunches.He made the sandwiches he liked - which would be a bologna sandwich with Grey Poupon mustard and tomatoes. I couldn't see the tomatoes because there was a layer of black pepper covering them.Before you ask, no. No one would trade lunches with me. … [Read more...]

When Enormous Forces Use Cunning Knowledge In Nominal Grades Right Until Life Ends.

May 17, 2011 by Lance Heiskell Leave a Comment

I am always fascinated on how bands choose their names.If I had a band, I would name the band in three ways:Method #1 Band name with one word -BUT, that word would have to be at least 4 syllables long.Method #2 A long-ass meaningless phrase to name the band like:"Time trails on a path that was never there" "Euphemism is another form of holding back the … [Read more...]

More like “Design Within Reach of My Trust Fund”

May 16, 2011 by Lance Heiskell Leave a Comment

The store is named "Design Within Reach"  Reach of what? You either have to be A) an executive at a company, B) trust fund baby, C) living the high life until your credit craters, or D) celebrity who needs to furnish a house for a magazine spread shoot.In order to recreate what you see on the home page, you could purchase a car instead with the money it would … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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