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Supermarket Hipster Product Ideas

October 11, 2011 by Lance Heiskell Leave a Comment

Hipster Soup - Soups for Spooning

I'd license this line of noodles and sell them to Hipsters shopping at Whole Foods and Trader Joe's.I would add to the product line with additional flavors and give them names like "Soups for Spooning" … [Read more...]

Why I Love Fan Conventions and Why They Matter

August 15, 2011 by Lance Heiskell Leave a Comment

Today I'll be talking about anime fan culture and why we've experienced a growth in recent years. In the early 2000s, I cringed when Kevin Smith would go on Leno and show what he filmed at San Diego Comic-Con. Kevin would find the craziest people to interview on film to get a laugh on Leno - and a furthering of the stereotype of fandom cons. Similar to that while attending a … [Read more...]

The Bigger the Brain, the Gianter the Smarties

August 3, 2011 by Lance Heiskell Leave a Comment

Oh blessed Dextrose. Giant sugar spike for only 39 cents. Spotted at Central Market.Ate one of those Giant Smarties I posted this afternoon. Primary ingredient is Dextrose - Geek tagline would be "Smarties--Odd Name for Such a Simple Sugar"To attract the Twilight Sage sparkle vampire crowd - I'd rename Smarties to a more appropriate biological term - "Blood Sugar"To … [Read more...]

The Future of 1983. Take Me There Now!

July 18, 2011 by Lance Heiskell Leave a Comment

Entertainment you can take with you? Traveling theaters and sound stages? Music shuttles, portable cassette players, camera video recorders and personal robots? The future is 1983!!! … [Read more...]

Modern Day Artifacts Spotted in Toronto

May 30, 2011 by Lance Heiskell Leave a Comment

I attended Anime North this past weekend in Toronto Ontario. I spotted not one, but two pay phones. The first payphone was in a restaurant and the second one was near our booth at the convention center. The cost to make a call is 50 cents.Seeing these really makes you realize how dated this Travis Tritt song really is. … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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