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Don’t worry parents, it’s whole grain! You know, healthy!

March 4, 2012 by Lance Heiskell Leave a Comment

The first ingredient is whole grain corn. The next ingredients are sugar, corn meal, corn syrup and canola oil --not so healthy.But it's whole grain. That's healthy eating...right?Does this mean I can eat a stick up butter and call it healthy as long as I spread it onto two pieces of whole grain wheat bread?That's healthy eating. It's a sandwich with whole … [Read more...]

Best Buy’s Descent to Curling Irons, Office Supplies, K-Cups, Yoga Mats and Twilight Licensed Hairbrushes

February 16, 2012 by Lance Heiskell Leave a Comment

Today, I drove to 4 different Best Buy stores to take a look at the DVD/Blu-ray sections for work. I've done this for well going on 8 years. I've seen changes in the store but not like recent visits in the past 6 months.Best Buy used to be Music and DVD in the front, stereos to the left, computers to the right and TVs in the back. Every store was like this.The best way … [Read more...]

Looks Like More Loaf Than Meat.

January 14, 2012 by Lance Heiskell Leave a Comment

Apparently non-stick pans can't work without a pan handle lifter. Save 15 bucks and use gravity. Lift and dump, my friend. Lift and dump. … [Read more...]

The Bigger the Brain, the Gianter the Smarties

August 3, 2011 by Lance Heiskell Leave a Comment

Oh blessed Dextrose. Giant sugar spike for only 39 cents. Spotted at Central Market.Ate one of those Giant Smarties I posted this afternoon. Primary ingredient is Dextrose - Geek tagline would be "Smarties--Odd Name for Such a Simple Sugar"To attract the Twilight Sage sparkle vampire crowd - I'd rename Smarties to a more appropriate biological term - "Blood Sugar"To … [Read more...]

More like “Design Within Reach of My Trust Fund”

May 16, 2011 by Lance Heiskell Leave a Comment

The store is named "Design Within Reach"  Reach of what? You either have to be A) an executive at a company, B) trust fund baby, C) living the high life until your credit craters, or D) celebrity who needs to furnish a house for a magazine spread shoot.In order to recreate what you see on the home page, you could purchase a car instead with the money it would … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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