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I Found Bigfoot at Wal-mart. Why am I Not Surprised.

April 22, 2011 by Lance Heiskell Leave a Comment

Neo, you take the blue stick, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red stick, you stay in wonderland and I show you how deep the rabbit hole goes. … [Read more...]

All My Favorite Magazines Have Gone Away.

April 4, 2011 by Lance Heiskell Leave a Comment

There used to be smart, hip mags that catered to Gen X cause it was the 90's. I mean come on, Details in the early 90's was the fucking zenith.Then came April 1997 with the first issue of Maxim hitting the US shores. I remember this cause I managed the magazine section of a Hastings in college. Maxim started the era of hot babe on cover mags. Didn't matter if your magazine … [Read more...]

When 40 Cents Becomes an Unsubsribe Email Hassle.

April 3, 2011 by Lance Heiskell Leave a Comment

(basically how easy opt-in advertising can be and how difficult it can be to finally opt-out)I use coupons - got the habit from my Mom and the fact that she paid me 1 penny for each coupon I cut out of the circular and 1 penny for circling the expiration date.I rarely buy a Sunday paper these days, so I find coupons online. I look for sites of products I use. I got … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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