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The word ‘fuck’ is the dull knife in a multi-tool…

March 5, 2013 by Lance Heiskell Leave a Comment

america-fuck-yeah-frank-cho

...but it's still the most useful implement of emphasis. … [Read more...]

Chicken and Waffles? Try Chicken IN Waffles – Kitchen Experiment Time

January 25, 2013 by Lance Heiskell Leave a Comment

I've had several friends talk about places that serve chicken and waffles. I was going to try to make this at home, but I didn't have eggs or flour for frying up the chicken. So...Improvise! Instead of fried chicken on top of a waffle, I decided to grill the chicken and put it IN the waffle - as part of the batter. I also had some garlic cloves so I minced some garlic and added … [Read more...]

Why I Love Fan Conventions and Why They Matter

August 15, 2011 by Lance Heiskell Leave a Comment

Today I'll be talking about anime fan culture and why we've experienced a growth in recent years. In the early 2000s, I cringed when Kevin Smith would go on Leno and show what he filmed at San Diego Comic-Con. Kevin would find the craziest people to interview on film to get a laugh on Leno - and a furthering of the stereotype of fandom cons. Similar to that while attending a … [Read more...]

Modern Day Artifacts Spotted in Toronto

May 30, 2011 by Lance Heiskell Leave a Comment

I attended Anime North this past weekend in Toronto Ontario. I spotted not one, but two pay phones. The first payphone was in a restaurant and the second one was near our booth at the convention center. The cost to make a call is 50 cents.Seeing these really makes you realize how dated this Travis Tritt song really is. … [Read more...]

Ore wa Jack Bauer! CalorieMate’s Bestest Friend

May 5, 2011 by Lance Heiskell Leave a Comment

"Pssst! Jack Bauer knows we use CalorieMate! Let's get the FUCK out of here!"I took this picture when I was in a Tokyo subway station about 6 years ago. I finally got to see in person the international ads that actors do for other countries. Seems bit creepy that Jack Bauer is doing surveillance on school kids and their energy bars.By the power of the YouTubes … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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