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The word ‘fuck’ is the dull knife in a multi-tool…

March 5, 2013 by Lance Heiskell Leave a Comment

…but it’s still the most useful implement of emphasis.

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!

Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

Quality is a given, not an option.
Emotion is the crucial currency for long-term customer engagement.
Don't forget what it's like to be a fan.
Listen to your customers - they are the core to your company.
Change is inevitable - see the patterns and understand them.

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