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Bubba Burger – Is Soylent Green a Mainstay of Southern Foods?

April 24, 2012 by Lance Heiskell Leave a Comment

This is why I love to visit Central Market. You get products like this that you would not find in a Kroger, Tom Thumb or any other corporate chain supermarket.At first, I thought this would be the perfect product brand to use in a Soylent Green remake filmed in the Deep South. Southern Foods Soylent Green with Bubba Jowls and Cracklins. Mmmmmm...people.Beef chuck is the … [Read more...]

I will predict the future. Shoulder pads will make a glorious retro comeback

April 18, 2012 by Lance Heiskell Leave a Comment

I predict the movie "Heathers" will be remade -financed by retailer Forever 21 so they will lead the shoulder pad jacket comeback.Believe it.It's only a matter time. … [Read more...]

Millennium Falcon High School Track Tryouts Scheduled For Next Week

April 12, 2012 by Lance Heiskell Leave a Comment

To join the Millennium Falcon High School track team, you have to complete the Kessel Fun Run in less than twelve parsecs. … [Read more...]

Captain Snugglepuss of the Infinite Brigade and Crisis Management

March 31, 2012 by Lance Heiskell Leave a Comment

Captain Snugglepuss of the Infinite Brigade is here when disaster strikes and emergency communications and data networks need to be set up quickly in a less than optimum environment.From quantum terra forming on Ulysses 5, to bio-synthetic telekinesis for an entire genome, regardless of how you transfer data and carbon packets in times of need, The Infinite Brigade has the … [Read more...]

A Walk In The Park

March 28, 2012 by Lance Heiskell Leave a Comment

A traditionalist, Bill courted Marlene for 4 years before they got married. Every Friday, Marlene would pick Bill up from his office and they would walk to Murberry Park and have a picnic and feed the ducks during Bill's lunch hour.Bill was the agriculture bureau chief for the city newspaper until he got disgusted and quit due to the factory farms coming in and driving the … [Read more...]

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Why Hello, I’m Lance Heiskell

I'm a strategic marketing hired gun with a badass six shooter.

A thinker, a man of ideas.
Ideas that produce action.
Actions generating outcomes that exceed beyond their tensile strength tolerance.

Planning + Implementation = My bread & butter.

I'm the phone call you like to take.
You look forward to my meetings.

You + Me = Amazing Results
Let's work on some cool shit!


Let me be your secret weapon.

Practice Make Awesome

This is my outlet for constructive criticism on all things marketing.

The more you know how I think, the better idea you have to team up with me on a project.

Core Beliefs

  • Quality is a given, not an option.
  • Emotion is the crucial currency for long-term customer engagement.
  • Don't forget what it's like to be a fan.
  • Listen to your customers - they are the core to your company.
  • Change is inevitable - see the patterns and understand them.

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© Established 2012 by Lance Heiskell · Practice Makes Awesome · Powered by thoughts